Project Goals

This project automated the process of enriching lead data submitted through forms by integrating AI-driven profiling and validation within an n8n workflow. The system collects raw lead information, enriches profiles with data from various sources including LinkedIn and Apollo.io, verifies email validity, summarizes profile and post details using AI, and updates the results in Google Sheets. This automation reduces manual lead qualification time and enhances data accuracy.

Challenges & Problems

Prior to automation, lead enrichment involved manually compiling profile data from multiple platforms, validating emails, and summarizing profiles and activity. This manual workflow was labor-intensive, prone to errors, and slowed down the lead qualification process, limiting timely follow-up opportunities.

Solutions Provided

An n8n workflow was set up to trigger on form submissions and via scheduled Google Sheets checks. It gathers pending lead usernames and emails, enriches profiles by fetching data from Apollo.io and LinkedIn APIs, confirms email validity, and cleans incoming data. AI modules summarize profile and post data for quick insights. The workflow updates status flags and writes enriched and summarized data back to Google Sheets, enabling seamless tracking and management.

The Result

The automated lead enrichment workflow significantly accelerates the process of profiling and qualifying leads while minimizing manual errors. It delivers enriched, verified, and summarized lead data in real-time, empowering more effective lead management and follow-up. The system is scalable and can be expanded with additional data sources or customizations to suit evolving business needs.

This summary illustrates how combining AI, APIs, and automation in n8n facilitates an efficient and accurate lead enrichment cycle, streamlining marketing and sales efforts.